12 Benefits of Having a Website
Some of the goals that can be achieved with your website include:
1. Far Cheaper and More Flexible Than Print Advertising:
Print advertising is valuable and becomes even more valuable when you add your website. An 8 1/2″ x 11″ flyer can become everything you want customers to know about you when they go to your website.
2. Market Expansion:
Customers can potentially come from all over the world.
3. Another Revenue Source:
Sell to a whole new client base.
Send customers and clients to your website for information any time, day or night!
5. Offer Convenience:
Make it easy to find information on your site. A potential customer can access your information from the comfort and privacy of thier home.
6. Add Value and Satisfaction:
Your website can add value by offering tips, answers to frequently asked questions, advice and general interest content. This will prompt them to see you as an expert and recommend you to thier family and friends.
7. Systemize Sales:
Get all the information that you need to make a sale by having the customer fill out a form requiring all the necessary information.
8. Improve credibility:
Stress the benefits of buying your products or using your services and provide testimonials by satisfied customers.
9. Promote your Brick and Mortar Presence:
Directions, hours of operation and products carried are pieces of information that customers want to find out quickly.
10. Growth Opportunity:
Many companies use thier website to attract investors.
11. Customer Feedback:
Customers can quickly and easily give feedback on your product and/or marketing.
12. Excellent Market Research Source:
Use direct mail marketing to direct potential customers to a specific web page to test a marketing idea. If it performs well, use it for all your clients. If not, you have the opportunity to adjust the piece or go in another direction without spending your whole marketing budget.