Monthly Archives: August 2007
If your website is 4, 5 or more years old, you’re probably due for a re-design. Here are 10 practical tips to help you get started. Give us a call and ask about our website re-design special.
1. A Look and feel that reflects your Business
Your website is increasingly the first impression that your company makes. Do customers know that they found the right site? Make it an extension of your office, shop or restaurant.
2. Clear Navigation
Make sure your site skillfully shows visitors where they are, where they can go and how to get there.
3. Visual Hierarchy
Balance key elements including font size, style and page layout to drive visitors directly to what they are looking for.
4. Concise, Easy To Scan Text
Break down information into bite-size chunks. Summarize paragraph content in the first sentence and use subheadings and bullet points when possible. People scan text to find the information they want to read.
5. Your Message-What makes you different!
Your site is a 24 hour stand-in for your sales team, customer service staff and PR department. So sell your uniqueness! Focus on your customer’s needs, not yours.
6. Search Engine Visibility
Use your key words in headers, page titles and page address.
7. Consistent Design
To aid in easy navigation, a well designed website needs to have a similar layout, style and navigation elements throughout.
8. Additonal Domain Names
Domain names where the words are seperated by dashes (American-Computer-Technologies.com) may also help you to be found in the search engines. No need for an additional site-we just point the new domain to the current site.
9. Communication and Data Collection
Add forms to your contact pages to gather information for marketing to your visitor at a later time-with their permission, of course) Your visitors’ email addresses are like gold!
10. Fresh, Relevant Content
Search engines and visitors both like freshly updated sites and will come back more often when the content in changed on a regular basis.