Cyber Monday 2013
Chances are, if you were sitting at your computer yesterday, you were searching for Cyber Monday deals. Survey results indicated that 86% of working Americans planned to spend at least some time shopping or browsing for gifts during work hours on Cyber Monday.
Cyber Monday is the single biggest online shopping day of the year and this year retail experts say sales will be 15 percent more than they were in 2012. Online ads are expected to help drive the $2 billion in sales that was expected to take place on Cyber Monday.
Cyber Monday, so-called because of the rush of internet sales following a traditional Black Friday, is the busiest online shopping day of the year. Cyber Monday is similar to Black Friday, only without the long lines and pushy fellow shoppers. Online stores roll out deals at specific times on a first-come-first-served basis, and the best items generally sell out in seconds.
It’s also a less stressful environment in which to shop, because if one site runs out of an item you want, you don’t have to hop into your car and drive to another location hoping to find that same item elsewhere. Simply navigate to another online store and try your luck there.
Many Cyber Monday e-Tailers have committed to keep the shopping spree up for the entire week (can you say Cyber Week?) right through December 8th in an effort to make up for the slower than expected Black Friday sales. I suspect that shoppers will continue find better deals online for the entire month and perhaps even after the Christmas holiday.
The term “Cyber Monday” was coined by Shop.org, a division of the National Retail Federation, in a press release that reported the results of a 2004 research study
In 2012, online shopping traffic peaked just before lunchtime on the east coast – at 11:25 a.m. EST. Right around that time, web traffic soared for department stores, health and beauty retailers, home goods sellers and apparel stores.
Cyber Monday predictions for 2013:
Lastly – have you heard that Amazon.com is planning to deliver your online purchases using unmanned drones? Amazon Prime Air will provide some consumers with 30 minutes or less – to your door – deliveries for products weighing 5 pounds or less. Although the actually technology implementation is still 3 – 4 years away, you can be sure that Amazon.com CEO, Jeff Bezos will make it happen.
Here’s some info and a short video and picture of a drone:
Amazon Prime Air “Octocopter” introduction on You Tube